GE – the decision to off load its media assets

It should come as no surprise that GE is off loading its media assets. Why? One major reason is that the culture of GE is dramatically different from the media business and, over the long term, just does not fit. GE thinks long term, its initiatives are based on an understanding of R&D spending, and the company is steeped in technology and,  even more so, in its understanding of the role of science. No surprise here. It is just too bad the acquisition happened in the first place. A lot of investment and management effort would have been spent, wisely, elsewhere.