The Economist annual Innovation Award (1of 8) goes to Reckitt Benckiser. Explore some of the reasons why!

Reckitt Benckiser (RB) was awarded The Economist’s very prestigious annual Innovation Award on October 29th, 2009, for its “innovative and entrepreneurial corporate culture”. We set out to parse RB’s culture and we get about 50% done based on the information which we can access. Perhaps others can help? You can download a copy for free – from this web site – of the ‘Draft work in progress’ and see how far we got. Comments welcome. How would you describe their corporate culture? Is it a culture which will – on an ongoing basis – better RB over its competition? For the free copy go to Innovation Culture Profiles and download the report – which includes a comparison with the better-known competitor, Procter and Gamble.