John Deere’s ability to sustain innovation over decades. How come?

John Deere’s founders had a tremendous impact on the culture of this global manufacturer of agricultural equipment. What is even more amazing is the ability of following generations of management to sustain innovation. How does this happen? What are the management practices which contribute to continued success? Our most recent corporate profile (21 pages, dated October 3, 2011 and found under Profiles/Papers)  delves into the reasons why. We also look at Deere’s spectrum of innovation; a distinguishing characteristic of highly-innovative companies.